Find Amazon Competitor KeyWords Most Effective Ways

The Amazon Keyword Tool is free and a great way to find relevant keywords for your product. It uses Amazon’s A9 algorithm to match your keywords to the listings available on Amazon. You just need to type the keyword you are interested in and it will return a list of related keywords and their search volume and trend. It also shows you how competitive the keyword is. Keyword research is an important part of selling on Amazon. For maximum visibility in Amazon search results you should list keywords for each product. Ideally, you’ll target complementary products that are often purchased together. For example, if you’re selling motorcycle gear, potential buyers are likely looking for the best off-road bike gear. By putting yourself in your customers’ shoes, you’ll be able to find keywords that will give your product more visibility on Amazon. If you don’t want to rank high for unrelated keywords, you can use the product’s “category” as a benchmark. If the product doesn’t fall into the category, Amazon will penalize it and hurt your ranking. If your product is priced too high, Amazon will place you at the bottom of the list. In addition to competitive product research, keyword research gives you insight into how customers search for your products. Knowing what customers are looking for helps you gauge whether your product has high revenue potential. You can then add relevant keywords to your listing to increase the chances of people finding your products, which will ultimately increase your sales.

What are keywords indexed on Amazon?

Before learning more about indexed keywords, one should know the difference between keywords and search terms. A keyword is a word or phrase used to target potential traffic while a search term is the same word or phrase that a user enters into the Amazon search bar.

keywords indexed on Amazon

A keyword that appears on an Amazon page, such as in the title, product description, or bullet points, or a keyword that appears in your background search terms set for your product. has gone
Your success depends on being listed for relevant keywords.
It’s important to understand that on Amazon, the organic and advertising algorithms are different. It also shows that the relevant algorithms for paid vs. organic are different.

By reviewing your keyword indexing, you can confirm which words will show up with your product when someone searches for a specific term. Also, by doing a reverse ASIN search, you can find out if your product or one of your competitor’s products is indexed for a specific keyword. The ASIN will appear on the search engine results page if it is configured for that keyword.

If your product isn’t indexed with the right keywords, your customers will find a competitor’s product or none at all. You’ll miss out on the most relevant, purchase-intent keywords from all the potential traffic associated with that term.

Check your list for indexed keywords.

You should check to see if your keywords are sorted after making the desired changes to your listing. Before performing any searches, you should allow about 24 hours to see how the indexing works. There are also some measures to determine the effectiveness of indexing. The steps include:

  • Make sure all categories are selected when the Amazon page opens.
  • Enter both the keyword and the ASIN, or Amazon Standard Identification Number, for the product you want to check out.
  • Enter a search term, then check if the product appears in the results.
  • If the product you specified appears in the search results, your indexing has been effective.
  • However, if it is not indexed, you will not get any results. You can verify them manually or use one of the top tools, like SellerApp’s Index Checker that will make it easy for you to check.

To ensure that your products show up in Amazon search, there are several things you will need to do. All your products should be indexed, for your keywords to be effective, they should be used everywhere, in the title, bullet, backend search term, etc. One of the easiest ways to make your product accessible is to make sure it’s accessible. You are configured correctly.

How do you make sure your keywords are ranked by Amazon?

Finding the right keywords to use is far from a ‘ten minute job’. Amazon asks for seven but you really need a lot more than that. In addition to the Seven Slots Amazon request, use your keywords in your book description, book subtitle, and the first three pages of the book.

Be sure to follow Amazon’s guidance on keywords.

How to Select Keywords in Amazon Product Listing

How to Select Keywords in Amazon Product Listing

Amazon asks you to use seven general keywords that describe the subgenre, mood, and niche. They advise authors to consider using the following types of keywords:

  • Setting (such as colonial Africa)
  • Role types (eg single mother, divorced)
  • Character roles (eg powerful witches)
  • Plot themes (eg coming of age, revenge)
  • The tone of the story (eg dystopian, conspiracy)
  • Remember that the word ‘keyword’ actually means ‘key phrase’. It can be up to 50 characters long.

Use phrases that you think people will use to find your book’s content as a starting point. Here are some words Amazon says you shouldn’t use in keywords:

  • Information included elsewhere in your book’s metadata (title, contributors, etc.).
  • subjective claims about quality (eg ‘the best novel ever’);
  • Time-sensitive statements (‘new’, ‘on sale’, ‘available now’ and ‘free’ – Amazon assumes that such a book will not always be free)
  • General information for most items in the category (“Books”).
  • Intentional spelling errors. (‘Psychology’)
  • Variations in spacing, punctuation, capitalization, and pluralization (’80GB’ and ’80 GB’, ‘computer’ and ‘computers’, etc.) ‘Mao Tse Tung’, ‘Hanukah’ or ‘Chanukah’
  • Any misrepresentation such as the name of an author not associated with your book. Kindle Direct Publishing has a zero-tolerance policy for metadata that is intended to advertise, promote, or mislead.
  • Quotation marks in search terms. Single words work better than sentences, and specific words work better than general words. If you enter “complex suspenseful whodunnit”, only people who type in all those words in that order will find your book. For better results, enter: complex suspenseful whodunit. Users can search for any of these words and find your book.
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Amazon program names like ‘Kindle Unlimited‘ or ‘KDP Select’
People won’t search for words that are only related to your book unless they already know about it.

Don’t overuse keywords because it can look like “keyword stuffing,” a spammy practice that can get you down the ranks.

Do not use the title of your book as a keyword. This will waste a slot because Amazon already searches for titles and subtitles. If you want to have more than seven keywords, an easy way to use additional keywords is to use them in the subtitle of the book.

Enter your key phrases in a way that readers will find them. For example, readers are more likely to search for ‘unusual romance’ than ‘unusual romance’. If you use them in the wrong order, your book may still be found, but it will rank lower in search results.

There are many techniques and tools you can use to find keywords. There is a lot to go into here but you can get some ideas in my blog.

What are the key elements of optimization on

Listing optimization is the process of having great images, well-written content and all the important keywords you want to rank for.

MOST IMPORTANT Elements of Listing Optimization on Amazon

There are five key elements to a fully optimized list.

Product Title: Your product title should describe what your product is and include the main keywords you want to rank for. The title carries the most weight in Amazon SEO. So the important keywords are in the title. You can find the best keywords by using AMZ WordSpy software.

Product Images: Product images are the most important when it comes to converting a visitor into a sale. Images should be of high quality, lifestyle and attractive to make it easy for customers to make a decision. Since consumers can’t touch, feel or smell products online, your photos must tell a story. You can view photos in the AMZ One Step portfolio.

Product Features: Amazon allows up to five bullet points per listing. Explain all the key features why customers buy your product. Every product is different and so are bullet points. Remember to insert some keywords in the bullet points as well. At the same time, the content should look natural.

Product Description: Specify instructions, special instructions, what’s included in this package, dimensions, etc. in your product description. Use HTML format for description. If you have a brand registry, use better branded content and add a video to your listing.

Backend Keywords: You can add up to 250 bytes of keywords to your backend search terms. AMZ WordSpy can be used to find the best keywords.

What are some Amazon keyword suggestions?

To make sure you choose the best keywords for your Amazon listing, here are seven things to consider before starting your keyword research efforts:

How to find Golden Keywords | Amazon FBA Listing
  • Where is your keyword data coming from?
  • What are your competitors doing?
  • How relevant is your keyword to your product?
  • Are people searching for your product?
  • Long Tail vs. Short Tail Keywords: Which Are Better?
  • Check out expert seller feedback from the link: Should I Use Long Tail Keywords or Short Keywords for Amazon?
  • What about keywords for product launches?
  • Are your keywords marketplace specific

Keyword research forms an important part of any Amazon selling strategy. Optimizing your product listings with relevant keywords and using the right tools to select top performers can do wonders for your sales on Amazon. It also takes time to see the results so you have to be patient.

Here are some tips on how to use keywords effectively to increase your sales:

Many people overlook the importance of Amazon’s search bar when it comes to keyword ideas. This is a great place to start because as soon as you start typing in a search term, Amazon completes it for you. This gives you a good insight into what kind of keywords people are using and how they are searching for products.

How to Analyze & Optimize a Listing on any marketplace of Amazon

As important as competitive analysis is, it is sometimes overemphasized. It’s definitely important to know what your competitors are doing and how differently they’re doing it. But don’t spend too much time on it. Instead, focus on your keyword research and ways to improve your rankings.

Google tools like Google Trends and Google Analytics also provide valuable information if you’re selling on and off Amazon. You can use a webmaster to gain valuable information about the search terms that customers are using, which lead them to your external website. This means that buyers on Amazon are most likely using the same keywords to discover your products.

You should always write clear, concise copy for your products with all relevant keywords. Remember the keywords you use in your product descriptions and even bullet points. Back-end keywords and negative keywords are also very beneficial. Also, make sure you provide all the information and don’t leave any fields blank. Seller App’s Product Listing Optimization Tool is your best bet for optimizing your listings like a pro.

You should constantly educate and update yourself about the work of Amazon SEO as well as its policies. Amazon’s A9 algorithm is constantly being changed and updated. Amazon is also very particular about sellers who follow the rules. Amazon’s SEO is primarily designed to provide customers with the most appropriate matches for their search queries. So if you want search engines to be able to find your product easily, you should make sure that everything related to your product is mentioned with long tail keywords.

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Here are some tips you can keep in mind when doing your keyword research in the future so you can beat your competition and scale your Amazon business.

Amazon Negative Keyword Targeting

Indeed, this is a good question for Amazon PPC optimization.

Reporting by product

Sponsored Products Reporting Customer search term reporting can be accessed under the ‘Reports’ tab, providing the ability to review performance data by customer search terms for a specific date range. Review search term data for any custom range by simply selecting dates and clicking “Request Report.”

Once the report is ready to download, a link will appear. This report provides more granular insights into the purchase funnel after a buyer clicks on an Amazon Marketing Services ad from a search term entered.

This includes conversion rates, orders and product sales. The data is broken down into orders and sales on other ASINs sold by the brand versus clicked advertising ASINs – within the 14-day last click attribution window.

Because sponsored products can also work on product detail pages, if a shopper clicks on a sponsored product placement on a product detail page, the ASIN associated with that product detail page is a “keyword”. will be recorded as the one that caused the click. Please keep this in mind when evaluating keyword performance for Sponsored Product campaigns, and further, when using these insights when choosing ASINs to target in product-targeted Product Display advertising campaigns. pay attention. Sponsored product reporting at the ASIN level is also available in the ‘Advertised Products’ tab.

Note that the total sales figure takes into account the brand Halo. 48 Sponsored Products Reporting Restriction The reporting tool can only retrieve data up to 60 days prior to the report request date. Requests for data older than 60 days will return empty files at this time. Please note, completed reports do not expire, meaning historical performance can be tracked by using multiple reports if needed.

Headline Search Ads and Product Display Ads Reporting History Filtered reporting is also available for Headline Search Ads and Product Display Ads, accessed through the “Reports” tab. Limitation on Headline Search and Product Display Ads Reporting Unlike Sponsored Products, the reporting tool for Headline Search and Product Display Ads can retrieve data up to 60 days prior to the day of the report request. However, the tool can only retrieve up to 60 days of data at a time. Please note, completed reports do not expire, meaning historical performance can be tracked by using multiple reports if needed.

Negative sentence and negation correct:

Negative Phrase and Negative Exact Match are types that prevent ads from being triggered by a particular search term (word or phrase). When a keyword is selected as negative, AMS will not show ads to buyers searching for that keyword. What are the benefits of using negative keywords? Negative keywords help ensure that ads are only shown to buyers who are looking for the products being advertised. This additional level of control can help reduce costs by excluding keywords where an advertiser is not producing accurate results (eg, keywords that are generating clicks but not sales).

What are the best Amazon keyword tools?

The Keyword Tool for Amazon helps sellers understand their potential buyers, so they can create an effective marketing strategy and improve their product rankings. The following tools can be useful for keyword research:

Users can monitor and compare keyword trends for free with Google AdWords, one of the most popular advertising tools. Additionally, Sonar provides a free reverse ASIN lookup and searches over 75 million original Amazon search terms for keywords with the highest ROI.

How do I determine which of my Amazon keywords are most effective?

To know the effectiveness of your keywords. If you want to target audience with Google search engine, there are many factors to consider.

  • The first and most important factor is the keyword’s average monthly searches (volume).
  • Keyword cost per click CPC.
  • Advertising competition on keywords.
  • Keyword difficulty/competition, i.e. how difficult it will be to rank for that keyword according to Google’s criteria.
  • Keyword intent.
  • All the above information for a keyword is necessary to know its effectiveness, and it can be obtained by using SEO tools.

However, if you need more help with any of the above methods, you can contact me on Fiverr by visiting my profile. I can find high volume and low difficulty keywords for Amazon.

Keyword research is an important process in your Amazon product launch. Taking the time to properly assess the most important keywords in your niche can increase your earning potential and position your product for the most sought-after, and valuable, search queries.

If you’ve seen Amazon product listings with all uber-optimized one-size-fits-all product titles filled with super-long text-heavy keywords, you might wonder what humans actually read that title. will and will be convinced to buy the product. . This is a valid question. Humans don’t naturally like long sentences, but Amazon’s algorithm can find value in it. Marketers who use these long titles have done keyword research to identify the exact search terms they want to target and use product titles, descriptions, bullet points, FAQs, and even Variations have been added to the images.

Keyword research and search engine optimization for Amazon

Tool #1: Google Keyword Planner

Tool #2: Tool #2: Keyword Tool io

Tool #3: Jungle Scout

How do you know what keywords people use to search on Amazon?

When you choose keywords for Amazon, you’re basically looking for ways that internet searchers find the things they want to buy. Choosing keywords is more than just sending traffic to your product listing with specific terms.

Buyers translate their images into keywords. Amazon translates these keywords into search results. That’s the name of the game.

Two types of keywords

Core: These are keywords that describe the core product: its identity and description. Continuing with the example above, these basic keywords would be ‘fitness ball’ and ‘gymnastics ball’ or even ‘balance ball chair’. More common keywords would be ‘fitness equipment’ or ‘sports equipment’.

Secondary: These keywords can be divided into different categories which can vary according to the product. One or more of these words can be used when searching for primary keywords. Here, it usually applies to words that refer to a specific target group or type of person (women, men), a place or type of use (therapy, office, outdoor), size (large, small, 26 ”), relating to appearance or content. (synthetic, blue, drain) or other product features (with air pump, batteries included, etc.).

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A few other examples of how to get different types of keywords.

Example: Headphones

  • Product Types – What do you call a product? Headphones? Baby blanket? Start with a basic keyword search and see what options are available.
  • Features – As you explore additional terms, look for ones specific to your product features such as wireless, Bluetooth, lightweight, etc.
  • Advantages – What’s the big deal with wireless headphones? There are no cords to tangle. Easy on and easy off. Do you see keywords related to these benefits or others?
  • Related Terms – Instead of wireless, perhaps search for codeless to see if that term offers good search volume. Instead of lightweight, how about just light?

How many keywords does Amazon allow?

I am confused about the keywords. I’ve read several conflicting reports about the amount of bytes accepted under the keywords tab. Can someone explain for me?

I know amazon will reject keyword entries that exceed 250 bytes, but is it just for the “search terms” category under the keywords tab, is it per line under that category? , or does the 250 total include other categories under it? Along with the tab (“Intended Use”, “Other Attributes”, etc.)?

I’m trying to figure out how much space I have to work with when I’m prioritizing my keywords/search terms.

Amazon backend keywords are at the forefront of people’s minds when they start selling on Amazon. I guess it’s safe to say that there are still many who don’t fully understand how it works, or even know that such an option exists.

In terms of value, one considers Amazon as a selling platform. So it’s easy for many to assume that for a seller to be successful, listings must revolve around aesthetics and competitive pricing.

Amazon backend keywords are at the forefront of people’s minds when they start selling on Amazon. I guess it’s safe to say that there are still many who don’t fully understand how it works, or even know that such an option exists.

In terms of value, one considers Amazon as a selling platform. So it’s easy for many to assume that for a seller to be successful, listings must revolve around aesthetics and competitive pricing.

What is the best keyword research tool?

8 Best Keyword Research Tools for SEO:

  1. SEMrush.
  2. KW Finder.
  3. Ahrafs Keyword Explorer.
  4. Google Keyword Planner.
  5. Growth bar.
  6. Long Tail Pro.
  7. Keyword tool.
  8. Moz Keyword Explorer

I suggest you go for 2 best keyword tools:

  1. SEMrush.
  2. Ahrafs Keyword Explorer.

SEO: What is the Keyword Effectiveness Index (KEI) formula?

  • Keyword effectiveness is a calculated calculation of the “impact” of any “keyword”.
  • KEI is a ratio between the number of results (pages) and the number of searchers.
  • .KEI is a measure of how effective a keyword is for any website.
  • You can use many tools for KEI. In general you can also calculate the number of search results and search results.
  • Its range is 0-100. The higher the KEI, the better chance you have of getting to the top of the search results.

What are LSI keywords and what are their benefits?

Description of LSI-Latent Semantic Index (ing). This broadly means terms that are associated with parent keywords. Sometimes these can be synonyms, but you need to know that not all synonyms are LSI keywords.

What are LSI keywords and what are their benefits?

Importance of LSI Keywords

  • Using LSI keywords in the content is not only helpful for the user but also for Google.
  • By using a synonym of the main keyword, the keyword density is reduced which is very helpful for content ranking.
  • By using relevant keywords, more relevant topics are added to the content. Then Google thinks that this content is more reliable and helps in ranking.
  • More traffic is visited.

Where do we find LSI keywords?

Google is the main source of LSI keywords.

When we want to search anything on Google, and the text was not complete it means we don’t click on the search option when we find some relevant keywords below the search box.

  • Google also displays LSI keywords in “Google related keywords”. This data is given below:
  • We can also get the LSI words “people ask”.
    Through this process, we can get LSI keywords. But we cannot use all related keywords in one content. We can use relevant keywords that are highly relevant to the content.

There are some tools to get LSI words.

  1. LSI graph
  3. Surpassate

Finally, we can say that LSI keywords are keywords that are related to important keywords.

How can I optimize for Amazon keywords?

  1. Add your keywords to product listings. The Amazon search function only displays results that include all the keywords that users search for. So you need to include as many keywords as possible in your product titles.
  2. Optimize search terms for product listings. This is an opportunity to provide additional information to officially rank your listings. You can try a free tool, Tool4seller’s Reverse ASIN Lookup. I usually use it to find out what keywords my competitors are using and then choose keywords that are relevant to my products.

Why Use Amazon Keywords?

The obvious reason is to improve your sales with keyword research. You can use it to optimize listings or PPC keywords.

You can take SellerSprite as a reference. It’s a collection of tools to help sellers discover the right product to sell on Amazon, identify the best keywords for keyword optimization, find competitors, and track product metrics to gain a competitive advantage. presents

Keyword mining provides you with relevant keywords along with Amazon search volume, search trends and other relevant data.

With the Reverse ASIN tool, you can enter a product child ASIN to instantly get a list of keywords that drive traffic to your or your competitor’s listings. These traffic-driving keywords can be used for indexing and CPC optimization, or to increase your conversion rates by identifying the right traffic for you.

Keyword research helps you find market opportunities. First, you’ll see the Markets and Clear options, you can indicate which categories you want the keyword results to fall into. Then, on the right, you’ll see other optional filters. These filters are the most important criteria for market definition and segmentation, helping you find market opportunities.

Keyword tracking can show historical rank and trends of changes. The data will be updated every day. You can track your own or competitor’s products, and know the change in the first time.

Last Words

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Hammad Ali

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2 thoughts on “Find Amazon Competitor KeyWords Most Effective Ways

  • You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!


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