Means Long Tail Keywords in SEO

Long-tail keywords are key phrases or keywords that are longer and more precise than widely used keywords. Because they are more specialized, long-tail keywords typically have a higher conversion value despite receiving lower search volume. Long-tail keywords are simply longer, more specific keywords that target a smaller audience. They are less competitive than smaller, more common keywords, making them ideal for SEO. A long-tail keyword consists of at least three words and is effective in targeting a specific audience with specific terms. The importance of using long tails is that they are more specific and less competitive than generic terms. The advantage of the feature is that they help you rank higher in search results for popular topics and tend to attract qualified traffic that is more likely to convert into leads.

Finding Long Tail Keywords

Long-tail keywords are great because they’re highly specific, and that means they typically have much less competition than the broad keywords you’re used to seeing. So it’s easy for them to rank!

But they can be hard to find. Here are some best practices:

Use Google Keyword Planner to see what keyword ideas your competitors are targeting and then find similar ideas in your niche.

-Use a tool like Ubersuggest to generate long-tail keyword ideas based on your existing keywords or website content.

Use tools like SEMRush or Ahrefs to see what keywords your competitors are ranking for, and then search for similar ones.

Top 11 keyword Research Tools :

• 1. SEMrush
• 2. KWFinder
• 3. Ahrefs Keyword Explorer
• 4. Google Keyword Planner
• 5. GrowthBar
• 6. Long Tail Pro
• 7. Majestic
• 8. Keyword Tool
• 9. Serpstat
• 10. Moz Keyword Explorer
• 11. SpyFu

Example of Long Tail KeyWords

Suppose I am searching for something on Google search engine with the keyword Best Digital Marketing Institute in Kolkata This is a long tail keyword used here. Generally, users search for short keywords to generate the best solution or answer to their problem. If they are not satisfied with the answer then they go for long tail keywords.

• Short Tail Keywords:- a. SEO b. Traffic conditions c. wedding hall
• Long Tail Keywords :- a. Best coaching center for class 12b. Product failure for Kingfisher Airlines.